Our Sports Activation Campaigns

Associate your brand with impactful and engaging moments

Sports marketing is an essential lever to stand out in a world saturated with messages. Where traditional advertising struggles to capture attention, sports create authentic moments, collective emotions, and genuine engagement.

 

At Pacific Québec, we design sports activation campaigns that associate your brand with memorable events and passionate communities, thus creating a direct and lasting connection with your target audience.

vicky match volley passion

Why activate your brand in sports?

12 million

Canadians are members or parents of a member of a sports club.

250,000 views

Up to 250,000 organic views for an athlete’s post.

2/3

of Canadians say they are fans of women’s sports.

6/10

Canadians believe that brands should better support women’s sports.

Our approach

We create and coordinate tailor-made activation campaigns, aligned with your marketing objectives and grounded in the reality of the field.

Strategy & Planning

  • Analysis of your objectives and targets
  • Identification of relevant sports communities
  • Recommendation of activation formats tailored to your budget

Partnerships & Logistics

  • Connecting with athletes, clubs, and local events
  • Managing relationships with organizers, volunteers, and athletes
  • Negotiating visibility agreements 

Measurement & Optimization

  • Monitoring performance online and on the field
  • Qualitative and quantitative impact reports
  • Strategic adjustments based on measured results

Flexible and adaptable activation formats

Booths

Brand booths, tastings, sample distribution, interactive zones, challenges.

Immersive experiences

Recovery, hydration, or wellness zones during tournaments — ideal for health & sport brands.

Digital activations

Promo codes to share, photo or story contests, takeovers by athletes or the club.

Local sponsorships

Support for a team or an event (with visibility on uniforms, banners, social media).

Content campaigns

Collaboration with athletes to create photos, videos, unboxings, tutorials, mini-series, or inspiring stories.

Community initiatives

Donation of materials, support for accessibility, environmental commitments within a sports setting.

Who do we work with?

Elite athletes
Recognized, inspiring, and followed (e.g.: 100K to 500K followers), they embody discipline and performance and amplify your messages to a large audience.
Emerging university sports talents
Young and active on social media, these talents strongly influence their peers and are ideal for reaching Generation Z and students.
Event promoters and organizers
We work with tournament, competition, and major sports event organizers to position your brand where the audience is most engaged and attentive.
Clubs, leagues, and sports organizations
Local partners, these structures provide direct access to loyal and passionate sports communities. Ideal for strengthening local presence and embodying your values on the field.
Coaches and volunteers
Respected local leaders, they play a key role in clubs and events, and convey your messages authentically to sports communities.

Ready to activate your brand?

Get our free “Marketing Activation Strategy” guide and start making an impact in the sports world today.